Mr. Aynsley Jones is passionate about his drinks and clear on a vision for his bar. 9.SQUARE helped him to create an unpretentious, cozy, every-man's bar known for a great beverage and an atmosphere reminiscent of the prohibition-era speakeasies. The Doggery concept was extracted in the early schematic design process while creating "personas" or attitudes for the bar. The look, feel, menu, reputation, and atmosphere were embodied in an earlier Doggery conceptual logo and design. The name is rooted in Prohibition-times referring to a dive or an secret/illicit bar. Modern Design & Concepts also joined the team to work on Branding/Logo design as well as the complete interior design and furnishings.