We are not sure if price, availability, technical expertise, or quality is the chief reason women use to select a location to get their nails polished (but we suspect quality has to be a main consideration).
To that list of reasons, we hope to add environment. The experience of going to a nail salon, should be exactly that, an experience. A subtle combination of beautifying and confidence-building. I mean who doesn't want to feel better about their appearance?
And stepping into a beautiful salon--the kind where you immediately feel excited to dissolve into the leather arm chairs for the next 45 minutes--should be an experience that makes you want to return; to experience it all over again. We believe that the design of that environment, therefore, is crucial.
We have had the pleasure of working with a client to design a new nail salon in NW Rochester. In a vacant tenant slot several doors down from Panera Bread (near Target North), we are designing a luxurious, yet approachable, space called Polished. But it isn't just 9.SQUARE carrying the load on this one, we have teamed up with graphic designer Carli Byrd and interior design firm Design Studio B to craft an overall brand and interior design image for the startup.
For the entire team, process matters. It is the heart of design. Here is a illustrated glimpse into the process that took several weeks.
It started with mood boards to define the feel and design aesthetic.
Concurrently, we took to work on making the overall space match the functional needs described by the client. This took several iterations to identify the right amount of space allocation and flow for staff and guests.
At the same time, graphically the mood boards led to concept development of a logo and brand identity.
Finally we honed in on a layout and started building up 3-Dimensional space to fully understand the volumetric qualities of the salon.
While the project is waiting to receive a building permit, our team is working on the next steps of developing a complete interior palette of design elements to blend together the entire experience of going to Polished.
Stay tuned for construction progress shots in the new year!